Common Green
The project was to create a brand strategy for a professional lawn-mowing company that targets commercial mowing and ground care.
From naming to promotional materials, creating an identity system that conveys the uniqueness and professionalism of the brand.
From naming to promotional materials, creating an identity system that conveys the uniqueness and professionalism of the brand.
The semi-circle represents the curve of the letter “C” from the word “Common”, forming a simple yet meaningful foundation for the logo. The leaf-like form enhances brand recognition and, when paired with the semi-circle, subtly creates the silhouette of a “G”, reinforcing the brand identity.
The negative space between the two shapes introduces visual balance and suggests growth and forward movement, adding depth and meaning to the overall design.
Branding, Creative Direction, Promotional Materials